True circularity happens when the supplier and customer are the same. In this model, organizations don’t just reduce waste, they transform it into new value within their own supply chain.
The model is simple:
- A company supplies used coffee grounds
- Caffe Inc. upcycles this material into high-value and sustainable ingredients
- The same company reintegrates those ingredients back into their own supply chain as new products
This creates a perfect circle. Let’s look at an example with our Partner Schiphol: Schiphol supplies us with coffee waste, which we upcycle. These new ingredients then re-enter Schiphol’s own supply chain as products, like lip balms made from their very own coffee grounds. Behind this simple product lies a network of partners like Seenons and Renewi, each contributing something essential.

We create opportunities to deliver on sustainability promises in tangible, visible ways:
- Turn waste into a sustainable asset. We ensure that used coffee grounds are applied in high-value, sustainable uses instead of being discarded.
- Reduce CO₂ emissions and protect the planet. Every gram of coffee upcycled is a step toward a healthier climate.
- Create visible, high-quality local products. Show stakeholders and customers the results of circularity with products made from your own coffee waste.
Circularity only works with shared commitment. At Caffe Inc., our ideal partnerships are built on two promises: A commitment from the supplier to provide their coffee waste and the commitment to purchase back products made with upcycled ingredients.
This dual approach ensures that the circle is not only closed but reinforced, creating value for the organization, for stakeholders and for the planet.
From the grounds up!